Strengthening Market Proficiency in Various Channels

One of Europe's leading general interest portals seeks to attract more private investors by adding value to its financial pages. The enhancements should improve the portal's usefulness to users on the web and on mobile devices, while maintaining the service's user-friendliness and overall design.

According to the portal's requirements, Interactive Data Managed Solutions developed a matching online offering of professional market data and tools. The content and features are integrated seamlessly into the existing site without interfering with the portal's appearance and navigation. The free service allows users to select and analyze stocks, bonds, warrants and certificates.

Serving Mobile Channels

Interactive Data Managed Solutions supports the portal's multi-channel strategy. Mobile phones and PDAs are served with comprehensive features. A quote search with asset-class specific key figures and different chart histories is complemented by news and custom tools like portfolio, watch lists and alerting.

Interactive Data Managed Solutions helped the portal to enhance its proficiency and publicly offer comprehensive financial information for the benefit of investors and advertisers by giving investors the ability to access professional market data and news in various channels.