Europe's leading financial portal wants to retain its pioneering position. By growing with the demands of its audience, it aims to better serve its advertisers by offering them access to distinct groups of investors. The portal needs to serve growing amounts of market data from all asset classes as well as growing amounts of visitors' page impressions. The broad range of sources challenges the content management system, which combines internal and external editorial content with market data and users' feedback.
Following a user survey and detailed analysis of visitor behavior conducted by the portal, a relaunch improved several features and added new ones. By combining matching contents and cross-linking data by topic, users can find more information faster. User-specific functionalities like the portfolio feature received special attention. A new section 'My Market' allows users to customize settings for their personal watch list. Chart settings are stored for returning visitors. News feeds can be customized for selected news.
Reliable Single Sourcing
Design and implementation by Interactive Data Managed Solutions are handled in close cooperation with the portal owners. Since portal operations and maintenance are also managed by Interactive Data Managed Solutions, any adaptations and improvements can be realized efficiently.
An innovative user feedback process helps to keep up to date with visitor demands: Visitors can use a new evaluation tool to evaluate individual pages with the click of a mouse. This is a valuable addition to continuous visitor and path analysis and helps to improve the portal according to user demands.
